Goodram makes it easier to choose. The new brand architecture in practice
2 июня 2026Последнее изменение: 8 июня 2026
Goodram is entering the next stage in the development of its product portfolio. We are introducing a clearer brand structure that will make it easier for users to quickly find products tailored to their needs — from everyday use, through gaming and professional work, to industry and IT infrastructure.
Goodram in a new brand architecture
Today’s technology market is far more diverse than it was just a few years ago. Home and business users expect different solutions, gamers have different needs, and professionals, integrators and industrial customers require yet another approach. The new brand architecture allows us to better organize the Goodram portfolio and present the specialization of each product line more clearly.
The way products are presented is changing, but the foundations of the brand remain the same: quality, experience, reliability and trust built over many years.
New portfolio structure
Goodram remains the foundation as the umbrella brand and the main consumer brand. It covers solutions for everyday use, home computers, laptops and business applications.
Alongside it, we are developing specialized brands that respond to specific usage scenarios.
Goodram RIVAL is a brand for gamers and performance enthusiasts. It was created for users who expect speed, strong parameters and design inspired by the world of gaming.
Goodram PRO is aimed at professionals, creators and demanding users. These are solutions designed for stable operation under load, high performance and reliability in everyday professional tasks.
Goodram Industrial and Goodram Enterprise remain product lines intended for more specialized applications: industry, embedded systems, integrators, servers, data centers and IT infrastructure.
What about the IRDM brand?
IRDM has played an important role in the development of our portfolio, especially in the performance segment. Today, however, gaming and professional performance are two separate areas that require their own identity, communication language and precise positioning.
That is why the competences developed so far under the IRDM brand will continue in two directions. We are developing the gaming segment under the Goodram RIVAL brand, while solutions for professionals and advanced users will be developed under the Goodram PRO brand.
This is not the end of the IRDM story, but its natural continuation in a more specialized form.
What does this change mean for customers?
The new structure will make it easier to navigate the offer. Products will be assigned to clearly defined areas, helping customers find the right solution faster — whether for work, gaming or everyday use.
The changes will be visible in packaging, visual identity, product communication and on the new Goodram website. The portfolio will become clearer both for end users and business partners.
At the same time, we are maintaining continuity of sales, technical support, warranty and product availability. The transformation will be implemented in stages, so that the transition to the new brand architecture is smooth for customers, stores and partners.
The next stage for Goodram
The new brand architecture is not a one-off image change, but a strategic step in the development of Goodram. Today, the brand’s portfolio includes a broad ecosystem of solutions — from memory and storage products for everyday use, through gaming and professional products, to industrial and enterprise solutions.
Thanks to the new structure, we can present this development in a clearer, more modern way, better aligned with the real needs of users.
Frequently asked question
No. Goodram remains the main brand and the umbrella brand for the entire portfolio.
Solutions developed so far under the IRDM brand will continue within Goodram RIVAL and Goodram PRO.
The new brand architecture not only allows us to better organize the portfolio, but also introduces a clearer division in the communication and positioning of individual product lines. As a result, users can more easily identify solutions created for their needs, while each brand can develop its own consistent identity.
Goodram mainly covers consumer and business solutions for everyday use. Goodram RIVAL is a line focused on gaming and performance for enthusiasts.
Goodram RIVAL
A line for gamers and performance enthusiasts. It focuses on speed, high responsiveness and solutions designed for gaming and maximum smoothness in entertainment applications.
Goodram PRO
A line for professionals, creators and advanced users. It includes solutions designed for stable operation, high reliability and performance under long-term, intensive workloads.
Yes. The change process will be implemented in stages, which means that products will operate in parallel during the transition period.
No. Warranty terms and technical support remain unchanged.
Yes. Updates will be implemented gradually, and partners will receive support regarding new names, materials and visual identity.
New packaging will appear gradually as the new brand architecture is implemented.
No. All changes are being implemented gradually, without affecting product availability.
Yes. The new architecture not only organizes the current portfolio, but also provides a foundation for further product development.
The new architecture has been prepared to support further portfolio development if market needs require it.
Yes. The brand architecture is designed with the consistent development of the global portfolio in mind, although the pace of implementation may vary between markets.
